SeraphinaJerome

— About

I make the kind of work
I want to watch twice.

I'm Seraphina Jerome — a director, music video maker, and commercial producer working between Los Angeles and Mexico City. My practice moves between cinema, music, and brand storytelling — recent work includes a music video for Swae Lee, a brand film with Olympic triple-jumper Will Claye, and the first short film for Series, the social platform recently profiled by Forbes.

I came up in production — gripping, gaffing, eventually producing on other people's films — before I started making my own. Ten years later, that broader background still shapes how I work: I light it on set so I don't owe it to post, I shoot what I can hold, and I stay close to every frame.

01

Slow looking

I start every project with hours of references and notes. Each one begins with a question, not a treatment.

02

Single voice

Director-led from first call to final color. The brief is a starting point — the film is the answer.

03

Light over fix

I light it on set so I don't owe it to post. Most of my work is finished in camera.

— What I do

— Film

Director.

Narrative shorts and brand documentary. Festival premieres at Tribeca, SXSW. Currently developing my first feature.

— Music

Music videos.

Director-led music videos for major-label artists and rising independents. Recent: Swae Lee, Halcyon, Moondrip, Loto.

— Brand

Commercial producer.

Brand films, athlete portraits, and tech founder stories for Aesop, Patagonia, Rivian, Series, and Will Claye.

— Selected collaborators

  • Swae Lee,
  • Will Claye,
  • Series,
  • Aesop,
  • Patagonia,
  • Rivian,
  • Apple Music,
  • A24,
  • Nike,
  • Hermès,
  • MUBI,
  • The Atlantic,
  • Pitchfork,

— Recognition

  • 2025TribecaThe Quiet Hours
  • 2024SXSWNorth of the Line
  • 2023Vimeo Staff PickIf You Can Hear This
  • 2022AICP Awards · Honorable MentionRivian — Overland