— About
I make the kind of work
I want to watch twice.
I'm Seraphina Jerome — a director, music video maker, and commercial producer working between Los Angeles and Mexico City. My practice moves between cinema, music, and brand storytelling — recent work includes a music video for Swae Lee, a brand film with Olympic triple-jumper Will Claye, and the first short film for Series, the social platform recently profiled by Forbes.
I came up in production — gripping, gaffing, eventually producing on other people's films — before I started making my own. Ten years later, that broader background still shapes how I work: I light it on set so I don't owe it to post, I shoot what I can hold, and I stay close to every frame.
— 01
Slow looking
I start every project with hours of references and notes. Each one begins with a question, not a treatment.
— 02
Single voice
Director-led from first call to final color. The brief is a starting point — the film is the answer.
— 03
Light over fix
I light it on set so I don't owe it to post. Most of my work is finished in camera.
— What I do
— Film
Director.
Narrative shorts and brand documentary. Festival premieres at Tribeca, SXSW. Currently developing my first feature.
— Music
Music videos.
Director-led music videos for major-label artists and rising independents. Recent: Swae Lee, Halcyon, Moondrip, Loto.
— Brand
Commercial producer.
Brand films, athlete portraits, and tech founder stories for Aesop, Patagonia, Rivian, Series, and Will Claye.
— Selected collaborators
- Swae Lee,
- Will Claye,
- Series,
- Aesop,
- Patagonia,
- Rivian,
- Apple Music,
- A24,
- Nike,
- Hermès,
- MUBI,
- The Atlantic,
- Pitchfork,
— Recognition
- 2025TribecaThe Quiet Hours
- 2024SXSWNorth of the Line
- 2023Vimeo Staff PickIf You Can Hear This
- 2022AICP Awards · Honorable MentionRivian — Overland